Longview Regional Medical Center Case Study

Company: Longview Regional Medical Center

Active: 2011 - Present

Scope of Work

Graphic Design
Print Materials (Bilingual Patient Education Materials)
Video Production
Social Media Advertising & Campaign Management

Longview Regional Medical Center is a 224-bed acute care hospital in Longview, Texas, recognized nationally for chest pain and stroke care and serving East Texas with multi-specialty clinical expertise.

Since 2011, Media Quest has partnered with Longview Regional’s in-house marketing team to provide specialized creative and advertising support across video, print, and social media.

Partnership Highlights

Video Production & Event A/V

For many years prior to COVID, we produced the main presentation video, including conducting interviews, for the hospital’s annual Stars Over Longview awards ceremony, and ran the live audio/visual production for the event itself. The awards program was discontinued during the pandemic.

We’ve also shot dozens of patient testimonial videos over the years, interviewing both patients and physicians, building an ongoing library of authentic care stories the hospital uses across its marketing.

Print & Graphic Design

Our design team produces patient instruction packets and folders that translate technical medical language into clear, accessible materials, in both English and Spanish, helping Longview Regional communicate care instructions to its full patient population.

Social Media Advertising & Community Event Promotion

We manage social media advertising campaigns that promote the hospital’s community education and outreach events, including its free Teen Heart Screening and several other community health and fun events held throughout the year.

Using video and graphics produced by our team as well as assets from Longview Regional’s own team, our campaigns have consistently driven large turnouts to these community events.

Client Relationship

“Their in-house marketing team has told me directly that they know they can always rely on Media Quest for specialized marketing and advertising services that deliver results.”

— Joe Fuentes, Owner, Media Quest

Results

Strong Community Turnout: Social media campaigns for events like the free Teen Heart Screening and other community education programs have consistently drawn large public turnout.
Clear Bilingual Patient Communication: English and Spanish patient education materials have improved the clarity and accessibility of care instructions across Longview Regional's patient population.
Trusted Long-Term Partner: A relationship spanning more than a decade, with the hospital's in-house marketing team continuing to rely on Media Quest for specialized creative and campaign support.

Conclusion

Since 2011, Media Quest has been a steady creative and marketing partner to Longview Regional Medical Center, supporting everything from award ceremonies and physician interviews to bilingual patient materials and community health campaigns. We look forward to continuing that partnership as the hospital serves East Texas for years to come.

Longview Regional Medical Center