Case Study — Telecom

Etex

Company: Etex
Active: 2005 – Present
Scope of Work
  • Branding
  • Video Production
  • Direct Mail
  • Trailer Wraps
  • Website
  • Photography
  • Billboards
  • Social Media

Since 1964, Etex Telephone Cooperative has connected the people of East Texas with the latest in communications technology. They now deliver high-speed fiber internet, phone, and streaming services to rural and urban communities across East Texas, serving both residential and business customers.

Website: https://etex.net

Partnership Highlights

Video Production

In addition to digital efforts, we produce a variety of engaging videos every year to showcase Etex’s advanced fiber technology, infrastructure, and community involvement. Our multimedia campaigns have helped personalize their brand and demonstrate the real-world impact of their services.

Website

As Etex grew, its website needed to grow with it. Media Quest retired the previous Etex website and rebuilt it from the ground up around how the company serves customers today.

The new website gives residential and business customers a clear place to learn about Etex, explore available services, check coverage, and access their accounts. Behind the scenes, we built the site using modern web development and SEO practices, giving Etex a stronger foundation for search visibility, site performance, and future growth.

Advertising

Etex’s billboards and trailer wraps help the brand stand out across the communities it serves. Billboards give Etex a strong presence in cities where the company has served customers for years, while also introducing its value to new communities as fiber service expands.

The trailer wraps take that visibility even further. Etex work crews have had prospective customers approach them in the field after seeing the branded trailers and ask about available services. That turns everyday equipment into an active advertising tool wherever crews are working.

Direct mail gives Etex another way to stay connected. We develop mail pieces that help the company communicate with existing customers while also reaching households in newly expanded fiber service areas. This gives Etex a direct way to introduce new services, share offers, and stay top of mind.

Results

  • Subscriber Growth: Etex has experienced a significant increase in subscribers, with more residents and businesses opting for their high-speed connectivity solutions.
  • Enhanced Company Visibility: Through billboards, direct mail, and social media, Etex has achieved stronger company recognition, expanding its presence in both rural and urban communities.
  • Community Impact: Video production and photography have helped Etex showcase the transformative impact of their services, reinforcing their position as a leading provider in East Texas.

Conclusion

Our long-term partnership with Etex continues to support their expansion across East Texas, bringing cutting-edge connectivity to underserved communities, contributing to the region’s economic and digital growth.

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